Arc'teryx
Hello, ARC’TERYX Brand Studio!
Navigating the sea of applications for the Global Brand Narrative Director role is no small task. I'm here to make that task easier for you, and made this page just for you. For a tailored insight into how I align with Arc’teryx’s vision, find six specific case studies below, each resonating with the Global Brand Narrative Director role. For a broader view, head over to the homepage for a more complete story.
Quick Ticks:
Leadership in diverse teams? ✔️
Proven brand narrative strategy? ✔️
Inclusivity focused? Absolutely. ✔️
Intrigued by ARC’TERYX's "Design your Purpose. Live our Values." promise, I am excited about the possibility of guiding the brand's narrative journey.
Thank you for your time and consideration,
Brian Larson
Taylor Stitch & Mission Workshop Collaboration:
A strategic partnership between two San Francisco-based brands to introduce the North Coast Collection, an essential summer gear line.
Corridors of Flow:
A project focused not just on mountain biking as a sport but as a profound experience connecting riders with the very essence of nature.
Reimagining the Brand Narrative for Instrument:
A transition from a single narrative of design prowess at Instrument to a collective voice of diverse individuals aiming to shape a better future.
World's Greatest Career Day:
A remarkable event that offered students a unique opportunity to learn about a myriad of professions, fostering exploration and inspiration.
Launch of Fab by Epic Games:
The introduction of a unified digital asset marketplace, merging multiple platforms to create a comprehensive platform for digital content creators.
Restitch:
A forward-thinking initiative by Taylor Stitch, highlighting their commitment to sustainability by offering a service to repair, renew, and revive worn clothing, reflecting the brand's ethos of longevity and responsible consumption.