Build Grow Serve

 

Case Study: Crafting a Cohesive Narrative for Instrument’s "Build. Grow. Serve." Initiative

 
 
 

Background

Instrument, a digital agency celebrated for its innovation, recognized the need to be at the forefront of meaningful change. The "Build. Grow. Serve." initiative was envisioned to be a concrete representation of their commitment to Black and systemically excluded communities.

Challenge

Craft a compelling narrative for the initiative that not only resonates deeply with Instrument's internal teams but also garners widespread attention and support externally, ensuring optimal PR exposure and community engagement.

Strategy and Implementation

Internal narrative formulation

  • Developed a brand narrative for the initiative that echoed Instrument's core values, emphasizing the agency's dedication to creating tangible societal change.

  • Facilitated internal workshops to ensure every team member understood, endorsed, and could articulately communicate the initiative's goals and significance.

External communication

  • Collaborated closely with PR partners to craft impactful press releases that highlighted the initiative's significance and the wider vision of Instrument.

  • Organized community outreach events, ensuring that the narrative was not just heard but deeply resonated with the target communities.

Digital and traditional media campaigns

  • Leveraged both digital platforms and traditional media to disseminate the initiative's narrative widely, ensuring a broad demographic was engaged.

  • Partnered with company thought leaders to further amplify the narrative, reaching audiences beyond traditional channels.

Results

The crafted narrative for the "Build. Grow. Serve." initiative garnered significant internal buy-in, ensuring a unified voice from Instrument. Externally, the initiative achieved widespread media attention, resonating strongly with target communities and establishing Instrument as a leader in corporate responsibility.

Conclusion

Instrument's success in the "Build. Grow. Serve." initiative showcases the profound impact of a well-crafted narrative. By ensuring clear, consistent, and passionate communication both internally and externally, Instrument turned a vision into a movement that resonated with diverse audiences and made a tangible difference.