Corridors of Flow

 

Case Study: Capturing the Essence of Mountain Biking in "Searching for Corridors of Flow"

 
 
 

Project Overview

While at Mission Workshop, a passion project titled "Searching for Corridors of Flow" was undertaken, a visually stunning video exploration of mountain biking in the raw terrains of the Hautes-Alpes département of France. The project focused not just on mountain biking as a sport but as a profound experience connecting riders with the very essence of nature.

Role & Responsibilities

As the writer and creative producer, I was entrusted with the task of bringing out the raw emotion and the thrill of mountain biking. The story needed to transcend the mere act of riding and delve deeper into the very heart and soul of the sport.

The Challenge

  • Story Depth: With countless mountain biking videos available, the challenge was to create something unique. This wasn't about capturing high-speed descents or death-defying jumps, but about the genuine emotions felt when one is in harmony with their bike and the terrain.

  • Visual Integrity: The location was rich with scenic beauty, from stormy skies to majestic mountain ranges. The task was to capture these in their raw form without letting technology overshadow the natural aesthetics.

  • Emotional Connect: It was imperative to make the viewer feel like they were a part of this journey. They needed to feel the wind, sense the thrill, and experience the discovery of these corridors of flow.

Approach

  • Human Element: We collaborated with Ash Smith, a local trail expert, adding a personal touch to the journey. His quotes and experiences provided a narrative spine to the visual treat, making the story relatable.

  • Collaborative Efforts: Along with the primary team, experts like photographer Sven Martin and videographer Sam Needham played pivotal roles. Their expertise ensured the visual content was top-notch, further complementing the narrative.

  • Organic Feedback: Real-time comments from renowned mountain bikers such as Anka Martin, Bryan Watt, and Sven Martin were integrated into the content. These testimonials provided authenticity to the narrative.

Outcomes

  • Audience Engagement: The content piece garnered significant traction, a testament to its resonance with the mountain biking community.

  • Community Feedback: Positive feedback poured in from community members, highlighting the emotional depth, stunning visuals, and the genuine representation of the sport.

  • Brand Visibility: Companies like MISSION WORKSHOP, Santa Cruz Bicycles, and SRAM received recognition through the content, bolstering their brand image within the mountain biking community.

Conclusion

"Searching for Corridors of Flow" was not just another mountain biking video. It was a testament to the passion, thrill, and connection mountain bikers feel with nature. By focusing on the emotional and visual depth, we managed to strike a chord with the community, reaffirming the timeless essence of mountain biking.