Nike
Hello, NIKE Brand Studio!
Navigating the sea of applications for the Global Brand Narrative Director role is no small task. I'm here to make that task easier for you, and made this page just for you. For a tailored insight into how I align with Nike’s vision, find six specific case studies below, each resonating with the Global Brand Narrative Director role. For a broader view, head over to the homepage for a more complete story.
Quick Ticks:
Leadership in diverse teams? ✔️
Proven brand narrative strategy? ✔️
Inclusivity focused? Absolutely. ✔️
I am excited about the possibility of guiding the brand's narrative journey.
Thank you for your time and consideration,
Brian Larson
Taylor Stitch & Mission Workshop Collaboration:
A strategic partnership between two San Francisco-based brands to introduce the North Coast Collection, an essential summer gear line.
Build. grow. Serve.
Instrument recognized the need to be at the forefront of meaningful change. The "Build. Grow. Serve." initiative was envisioned to be a concrete representation of their commitment to Black and systemically excluded communities.
Reimagining the Brand Narrative for Instrument:
A transition from a single narrative of design prowess at Instrument to a collective voice of diverse individuals aiming to shape a better future.
World's Greatest Career Day:
A remarkable event that offered students a unique opportunity to learn about a myriad of professions, fostering exploration and inspiration.
Launch of Fab by Epic Games:
The introduction of a unified digital asset marketplace, merging multiple platforms to create a comprehensive platform for digital content creators.
Restitch:
A forward-thinking initiative by Taylor Stitch, highlighting their commitment to sustainability by offering a service to repair, renew, and revive worn clothing, reflecting the brand's ethos of longevity and responsible consumption.