Mission Workshop
MISSION WORKSHOP
From ad strategy to competitive insights and product launches to experiential activations—I was responsible for the marketing strategy and execution while at Mission Workshop. I worked closely with an external PR partner agency to define brand positioning and product selling points for press placement in endemic and non-endemic publications while managing the in house creative team to revamp the digital e-commerce experience and drive the business to a more data-driven enterprise.
No Reception
“There’s never a perfect time to escape. Chores, obligations, monetary deficits, or priorities—it seems the doldrums of the day to day too often take hold with gripping force. We can’t always hop on a plane to the backcountry of the Chilcotins or ride ribbons of trails through the Alps; sometimes planning a trip can seem more complicated than landing a rover on Mars.”
The Meridian
“The Meridian Alpine is a fully-taped waterproof-breathable jacket designed for extreme wet conditions. Made with 96 g/m2 Polartec® NeoShell® fabric. This highly breathable, waterproof fabric is engineered to react to changes in body temperature and activity levels, allowing more moisture and heat to escape as the intensity level increases. As a result, the Meridian Alpine is the perfect waterproof jacket for an exceptionally wide range of environments and temperatures.”
Sweaty In SVaneti
“When we were first approached by Daniel and Kyle (two of the bright minds behind Yonder Journal) about plans for a trip to Georgia, we thought to ourselves, “That could be cool. There’s got to be some good riding in the Appalachians.” We were in. After a couple of conversations, it became clear that it was not that Georgia.”
Website Update
Out with the old; in with the new. While at Mission Workshop I transition the e-commerce experience from a legacy platform to a modern e-commerce solution allowing for increased data reporting across all touch points of the business from inventory planning to finance to marketing.
